Pay Per Click Advertising
The simplest way to view an example of pay per click advertising is to notice the sponsored links that appear at the top of Google, Yahoo and MSN, as well as several of the third tier search engines. Pay per click advertising, also known as PPC, gives you the option to pay to have your listing appear and compete in the search engine rankings instantly. Sponsored listings usually appear on the top, bottom and the right side of the search engines. You can achieve your ranking by paying for each click to your website.
Depending on how you interpret that last statement, this process may seem very easy or a little confusing. Unfortunately, it’s not as easy as choosing a bid and placing your ad in the top list rank. There are some tricks and different strategies that need to be performed in order to constantly update your listing and to stay ahead of your competitors. The constant monitoring and adjusting ensures the lowest cost per click with the most efficient results. When you choose Search Sense Consulting, we will be taking care of all of your PPC needs, from the set up of your account to the daily monitoring needed to achieve your Internet advertising success.
Examples of what our pay per click services include:
1. Initial Meeting
We will sit down with you and learn about your business and create a group of customized keywords that will drive the most highly targeted traffic to your website. We will do this with our advanced keyword research and keyword tools to help ensure you are getting the best keywords for your individual pay per click campaign.
2. Ad Development
We will effectively optimize and place ads to maximize click thru rates in order to bring your targeted search traffic.
3. Advertisement Set Up
Using your customized keywords and ads we will create an account within all of the major search engines.
4. Landing Page Optimization
With proper testing and review of your landing page, we will maximize the potential for the highest quality score within the search engines.
5. PPC Account Settings
A specific and highly targeted review of the various settings within your account will follow. A schedule set up and placement that best suits your campaigns will be established.
6. PPC Bid Management
Once the initial work is complete, a key part of our service managing will begin. Monitoring your day-to-day bids allows us to keep your ranking competitive as well as cost efficient.
7. Monthly Account Analysis
A detailed report will be issued and reviewed by both you and one of our specialists in order to maximize your advertising dollar.
8. Creative Test
The continuous testing of different variations of your landing page allows us to be confident that we are utilizing every available option to keep visitors navigating throughout your site.